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TrendWatching | Consumer Trends & Insights for 2024 and beyond NEW | Asia Trend Summit - Bangkok 27 August 2024 Very early bird price still available Subscribe Free Daily Insights AI Webinar Previous Publications Tools Trend Platform Events Keynotes Your Event Analysts Calendar AI✨ Clients About Mission & Story Methodology Team Community Careers Universities News Contact Log in Back to our Global Home Select your country Argentina Australia Austria Belgium Brazil Cambodia Canada Chile China Colombia Costa Rica Croatia Czechia Denmark Estonia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Kenya Latvia Lithuania Malaysia Mexico Morocco Netherlands Nigeria Norway NZ Paraguay Phillippines Poland Portugal Puerto Rico Romania Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK Ukraine US Uruguay Venezuela Vietnam Select your country Argentina Australia Austria Belgium Brazil Cambodia Canada Chile China Colombia Costa Rica Croatia Czechia Denmark Estonia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Kenya Latvia Lithuania Malaysia Mexico Morocco Netherlands Nigeria Norway NZ Paraguay Phillippines Poland Portugal Puerto Rico Romania Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK Ukraine US Uruguay Venezuela Vietnam Log in Tomorrow will be expensive generative innovative scorching fascinating angry trailblazing turbulent communal existential challenging better yours to shape These are not boring times. Let us help you act on the many trend-driven business opportunities out there — this year, in 2025 and beyond. Your daily inspiration feed — curated by our analysts Sign of the times 14 May 2024 "It feels like AI from the movies" Stat 13 May 2024 56 companies cause 50% of the world’s plastic pollution, with five responsible for 24% Innovation 10 May 2024 Hail-marked spinach hits grocer’s shelves, with a norm-nudging label explaining the damage Thought-starter 10 May 2024 From Indian politics to Taiwanese pets, using generative AI to reanimate the departed Sign of the times 10 May 2024 As extreme heatwaves scorch Asia, communities adapt to new climate realities Innovation 9 May 2024 Ambev switches from brewing beer to bottling water for flood victims in Rio Grande do Sul Stat 9 May 2024 As AI visuals explode, three in four consumers globally are unsure images are real Innovation 8 May 2024 Heinz uses hamburger joint reviews to streamline naturalization process for refugees Insight 8 May 2024 Traditional assets coming up short? Help customers leverage their digital stockpiles Thought-starter 7 May 2024 Newsletter on resetting screen habits is The Guardian’s fastest-growing list ever Innovation 6 May 2024 Since nobody reads car owner’s manuals, Audi merged theirs with seven novellas Stat 6 May 2024 52% of US Gen Z feels peaceful offline (26% feels anxious or lost) innovation 3 May 2024 Helmets with tragic histories encourage Thai motorcyclists to adopt safer practices Innovation 3 May 2024 Paw Patrol, Seoul Edition? Pet-owner teams monitor neighborhood safety on daily walks Innovation 2 May 2024 Redefining perfect teeth, Aquafresh portrays kids with radiant, gap-toothed smiles All recent insights We’re no traditional trend firm We’re no traditional trend firm As one of the world’s leading consumer trend firms since 2002, w e’re grounded in purpose. It’s our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities we relentlessly scan the world for. More... Our services ?? Platform Events Keynotes Our Trend Intelligence Platform Amplify is our trend intelligence platform , giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of Chinese and global B2C brands and agencies. NEW | Experience the platform yourself— instantly, no card needed —with our free 14 day trial ? See you soon, online or in Bangkok? In an age of AI, human x human, online or offline, is the new currency! We run highly curated free webinars - next up is "AI x New Consumer Expectations" on 15 May. Prefer the real world? Then check out our flagship Trend Events in Bangkok, Amsterdam and New York later this year. Prepping for 2025 has never been this inspiring! Your next presentation or workshop We absolutely love trend events, conferences, keynotes and workshops. P ublic or internal , real world or online. In fact, over the last 10 years, we’ve participated in and organized 100s of them, from New York to Berlin to São Paulo to Shanghai. Whatever you may be planning , we’re keen to go all out. Join 800+ firms and 1,000s of members, from China to Germany 14 May 2024 Webinar by Acacia Leroy Free AI Webinar – 15 & 16 May Our Senior Analysts, assisted by endless AI tools, are hard at work on a new keynote, ’ AI: Shaping New Consumer Realities ’, diving deep into how AI is already seriously shaping consumer behavior, expectations and innovations. Worldwide. If that sounds like something you need to be aware of and running with, but you don’t even have the time to improve your prompting skills, then this one is for you: our free AI × Consumer Trends webinar . The date is almost here: join us on 15 or 16 May (we cover all time zones) and get up to speed on the biggest opportunities out there — in just 45 minutes, including Q&A! 13 May 2024 Trend Events by Giulia Bolzan NEW | Our Trend Events are back We’re excited to let you know that our highly anticipated flagship Trend Events are back — coming to three cities in 2024: 27 August 2024 – BANGKOK ? 26 September 2024 – AMSTERDAM ? 10 October 2024 – NEW YORK ? The pitch? Give us one day and we’ll immerse you in the meaningful consumer trends and insights that will shape global markets in the next 12 – 18 months ? Click through to secure your spot at the Early-Bird price — available until end of June! Get your hands on our newsletter ? Join 100,000+ professionals already signed up for free ? Get your hands on our newsletter ? 100,000+ Subscribers. Trends & Insights. Free. Free Trend Platform Events Webinars Speaking Students Educators 2024 Trend Check Community About Method Team Clients News Subscribe Log in Contact Privacy Join 100,000+ professionals who receive our free newsletter © 2002 - 2024 TrendWatching BV Privacy Policy Select country Back to our Global Home Select your country Argentina Australia Austria Belgium Brazil Cambodia Canada Chile China Colombia Costa Rica Croatia Czechia Denmark Estonia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Kenya Latvia Lithuania Malaysia Mexico Morocco Netherlands Nigeria Norway NZ Paraguay Phillippines Poland Portugal Puerto Rico Romania Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK Ukraine USA Uruguay Venezuela Vietnam Select your country Argentina Australia Austria Belgium Brazil Cambodia Canada Chile China Colombia Costa Rica Croatia Czechia Denmark Estonia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Kenya Latvia Lithuania Malaysia Mexico Morocco Netherlands Nigeria Norway NZ Paraguay Phillippines Poland Portugal Puerto Rico Romania Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK Ukraine USA Uruguay Venezuela...